Tea consumers worldwide are demanding a higher level of sustainable practices and food safety compliance. However, small tea growers often lack technical knowledge and inputs to produce higher-grade tea. This leads to inefficient fertilizer and pesticide use, lower quality leaf and poor remuneration, creating a cycle of poverty. The small tea growers, who are far down the supply chain, receive less than 3 percent of the retail value of their tea. They require dedicated and continuous support for adopting the best agricultural practices to produce quality, safe and sustainable tea, and/while getting rewarded with remunerative pricing for their produce.  

TRINITEA focuses on a continuous improvement model to provide technical assistance to tea growers. They are introduced to a digital self-assessment tool that keeps them engaged and motivated, while supporting the business requirements for credible assurance.  

The Indian Tea Association (ITA) and Solidaridad have created a panel of tea industry experts who prepare the curriculum and provide on-site guidance to small tea growers, throughout the year, to equip them with the best practices.