Consumers-Test

For

Consumers

Delivering the farm-to-cup experience, sustainably.

Consumers in the food and beverage (F&B) sector are growing increasingly conscious of three key aspects – quality and taste, sustainable agricultural practices, and the socio-economic well-being of farmers, especially the small and the marginalised. As much as tea consumers enjoy the garden-fresh aroma of their favourite beverage, they are also mindful of how the leaf is grown, procured, processed and packed before reaching them. This knowledge assures them about the quality, safety and the sustainability of the of the tea they consume every day.

The tea leaves that go into TRINITEA-assured tea are procured from the boutique gardens of small tea growers who receive on-ground training from experts about sustainable and agro-economic practices. While it ensures pristine quality of the tea leaf at its very origin, TRINITEA provides an end-to-end traceability of the tea from gardens to retail shelves, tracing its footprints all through the supply chain – growers, agents, drivers, factories, packers, and retailers, giving consumers the quintessential farm-to-cup experience with every pack of tea.

Traceability

TRINITEA-assured high quality tea

The TRINITEA-assured tea comes with a QR code that can be scanned by consumers to discover the journey of every leaf inside the pack, from where it was grown and procured to the retail outlets. Using any mobile scanner, the consumers can hear about the tea growers directly and learn about the safety and quality standards. They can also send messages directly to the farmers via a web interface to express their appreciation and provide feedback. This builds a direct connect/connection between the tea consumers and growers.

Resources

At TRINITEA, empowering growers to choose the best practices for their soil/crop
and assure their produce based on conscious and meticulous actions and decision-making is part of our everyday job.

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