TRINITEA focuses on a continuous improvement model to support farmers through tailored farm management practices and access to real-time information on climate, soil, and the market. It is ideally placed between the archetypal certification programs at one extreme and standard extension service projects with farmers at the other extreme. The certification models have adopted IT-based training and traceability systems, and introduced several smallholder-friendly standards. However, they do not allow for sustained engagement with the farmers for their long-term growth. TRINITEA addresses this gap with its self-assurance model that provides technical support to small tea growers, expanding their opportunities.