TRINITEA seeks to enhance the competitiveness of the Indian tea smallholders and help them move up the value chain. The sustainability initiative involves round-the-year handholding of farmers into good agronomical, social, and environmental practices to help them achieve an improved quality of green leaf and realize remunerative returns for their produce—while ensuring a more inclusive and transparent digital supply chain.
With traceability features built into all stages of the tea supply chain, TRINITEA captures the farm-to-cup journey of every tea leaf. Consumers can scan the QR code printed on a pack of the
TRINITEA-assured tea to trace the journey and to know about the individual farmers who supplied the leaf grown in their gardens through sustainable practices.
With the QR code, the consumers can also send their feedback and appreciation to the farmers via a web interface. It encourages the farmers and makes them heard by the end consumers of their tea, thus giving a personal touch to the entire process.
At TRINITEA, empowering growers to choose the best practices for their soil/crop
and assure their produce based on conscious and meticulous actions and decision-making is part of our everyday job.